Search engine optimization (SEO) is a quick fix. Not!

Many clients come to us asking for that highly sought-after first page of Google or some other search engine. They expect it cheaply and want it yesterday. They couldn’t be more wrong or mislead.

Search engine optimization (SEO) is not a quick job. It’s not for the weak-hearted, because it’s not something that miraculously catapults your website to the upper ranks of Google within one day, one week, one month, or even several months. Website owners had better commit to the long haul and expect a long term relationship with Dogpaw Studio to gain valuable search engine rankings – especially for competitive keywords.

Even up to a few years ago, web developers could employ fairly basic methods to gain some higher search engine result placement (SERP), but now everyone and their dog wants to be No. 1 on Google. Well, guess what folks … there’s only one No. 1 spot, and you fight for it or lose out.

So what does it take to gain in SERPs? It takes content optimization and link management (both internal and external) over the course of months and in many cases, years. Yes, years! Don’t expect to hire someone to optimize your site and forget about it. You may temporarily gain some higher SERPs, but it probably won’t last long, and you’ll come knocking again asking for more SEO. Remember, there are new websites and newly optimized websites cropping up every day, and if you snooze, you lose!