Content Strategy & Coaching for Nonprofit Organizations

Helping nonprofits and mission-driven businesses to clarify their message and communicate with purpose.

Effective and Communicative Content for Maximized Results

For nonprofit organizations, effective messaging is the most powerful tool on your side. The way you use content to communicate the goals and mission of your organization is often the best way to entice more donors and supporters to join your cause. Learning how to do this takes time, however - and having an expert on your side to guide you through the process could make a world of difference for your organization.

Connecting with your audience is essential, and this is the single most valuable way to see your organization gain a positive growth of results. The way to achieve this? Ensuring that your content is written with purpose. Being intentional through every piece of content you create for your website ensures that not a single word is wasted. Everything is carefully curated to clearly communicate the goals of your mission, get visitors invested, and tell them how they can donate or otherwise get involved.

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Strategy Beyond Design

The purpose of our content coaching service extends beyond designing or building a website. Instead, it exists to fill the gap that comes before design – strategy! When you incorporate content strategy into your nonprofit website build, you end up with a more complete and powerful end product that generates better results. By strategically formulating your messaging, you can reach and impact more people to support your mission – that’s the ultimate goal of your website after all! By simply engaging Dogpaw Studio for content strategy, you can set your website and overall organization up for success. If you need a web developer to bring the strategy to life, we can assist – or if you have an internal team, then we’ll hand everything over ready for them to build your site.

Our Approach - “The 3 Keys”

While working with Dogpaw Studio, you’ll learn about our three essential keys for communicative content across a series of coaching sessions. Working with an experienced expert in effective content structure, you’ll come to understand how you can best set your nonprofit up for ongoing results and growth through strategic website content. We’ve broken down the process as simply as possible, outlining the foundational things you need to establish in order to best connect with your target audience. Here’s a quick rundown on our three keys to success:

Key #1 - Struggle

The heart of any nonprofit is that there is a struggle or problem out in the world that your organization is seeking to fix. Educate your audience on the issue you’re looking to resolve, whether it’s in your local community, country, or a global problem. Your content should strive to help them empathize with this struggle and establish a connection that will make them want to support you in your mission.

Key #2 - Solution

So, a potential new donor is aware of the problem you’re looking to resolve. What they need to be aware of next is how, exactly, you’re planning to provide aid. Make very clear to your audience the unique solution you’re able to provide. You aren’t only looking to explain how you can help, but you need to establish why your organization is the specific group they should be backing in this goal - what makes your solution the perfect one? What particular strengths, experience, or plans are you bringing to the mission?

Key #3 - Success

Being entirely theoretical is not the way to go when it comes to promoting your nonprofit. Readers are more likely to pursue donating or supporting your cause if they see for themselves the success of your organization. It is vital that you demonstrate the positive impact your campaign is making. What have you achieved so far? How will support help you to continue the path towards resolving the greater struggle you’re up against?

Content Coaching Packages

Every single client we work with has a unique set of needs and goals. To help cater our services to you, we have a variety of different tailored coaching packages on offer to help you choose the services your organization needs best.

Nonprofit Kickstarter

Save yourself months of trials and errors as you try to figure out what makes for effective messaging. This package will help you to identify your 3 Keys and clarify your messaging, as well as uncover the obstacles you may not have realized were holding you back. This guidance will help you to establish strategic content for use across your entire website, and help you build successful marketing materials to garner new donors.

Nonprofit Homepage Blueprint

This package includes everything within the Kickstarter but also includes all the necessary contents and components to help you revamp your homepage. As well as coaching you through clear messaging, we will develop a concrete website blueprint for your nonprofit, so you can create an elevated homepage that successfully converts visitors to supporters and donors.

Nonprofit Website Blueprint

If you’re looking to take your revamping the whole nine yards, this package is for you. On top of everything included in the other two packages, investing in this deal will provide you will a custom blueprint to build an entire new website. This includes a homepage and strategized content for your donations page (a key conversion page) and three other inside web pages. The work we produce will be in line with your 3 Keys messaging so that your website visitors become future donors! This package will leave you with both a clearly communicated messaging plan to connect with website visitors and well as a sitemap to build your own DIY website to convert visitors and educate them about your mission.

Creating Results-Driven Content for Your Nonprofit

For many businesses and organizations, creating the basic content for their sites seems like something they can achieve themselves, without outside help. Likely, this is true - it’s entirely possible to write about your mission and goals yourself. But there’s a big difference between general content and strategic messaging that is specifically built to see results. At Dogpaw Studio, we use our experience in digital content to take your website to the next level, ensuring that everything you’re putting out there is effectively going to convert visitors into active donors and supporters.

Why Dogpaw Studio?

With 20+ years of experience in website design, development, and digital marketing, Dogpaw Studio understands how to create strong online content. We’ve taken our broad understanding of marketing, SEO, and website creation and have transferred it into a proven method of supporting nonprofit organizations.

We specialize in helping mission-driven organizations to communicate their messages in a way that brings in more donations and support for their world-changing causes. If you’re looking to take your nonprofit to the next level, having an expert on your side is going to make all the difference.

Nonprofit Organizations We’ve Worked With

Golden Bond Rescue

Jill Groves, Executive Director

"Our website was dull, disorganized, and not a joy to visit. Dogpaw Studio assessed our needs, developed and redesigned our website, taught us how to make ourselves visible, and honed our fundraising abilities. With Dogpaw Studio's help for the past 10 years, we were able to resolve many stressful issues and gain the tools that have greatly increased our website followers."

Mary Rose Foundation

Julie Allen, CEO and Founder

"We weren’t connecting with our donors because our website was not specifically designed for nonprofit organizations. We felt supported and heard when Dogpaw took the time to understand our needs to design a website that we love. Our website is beautiful, functional, efficient, and we are pleased with the continued support we have received from Dogpaw."

Oregon Wildlife Foundation

Sarah Armstrong, Marketing Manager

"Even though my organization has a mission and has developed content, it was hard for me to translate that into a user-friendly website that emphasized our mission while encouraging new visitor connection. Dogpaw Studio provided the framework to refocus my website's objectives and I now have a functioning website outline to use when building our new website."

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