Nonprofit Search Engine Optimization (SEO)

Increase presence on search engines to grow your nonprofit with more leads and donors.

SEO Will Bring You More Traffic. More Support. And More Donations.

You have an organization to run, and like any other nonprofit owner, your goal is to earn more donors to support your cause. But just having a high-quality nonprofit website isn’t enough. You need people to see that website, get interested, and make that final purchasing decision.

But your website traffic is… well… it’s less than desirable. So, how can you fix that?

The answer is simple. You hire the right SEO company that provides you all the right services. And by that, we mean Dogpaw Studio. With the right plan, you can increase your traffic to your website, which means you get more leads and potential donors. Everyone wants to see their organization thrive, and we know all the secrets to help you get there.

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Top 5 SEO Tips for Nonprofit Organizations

If your nonprofit wants to help more people you need to grow your donor base and increase your operating budget. The best way to do this would be to get more people to find and visit your website to donate more. Increasing traffic to your website is all about Search Engine Optimization (SEO).

To achieve this we provide free access to valuable resources such as the eBook ‘Top 5 SEO Tips for Nonprofit Organizations.’

Are you a nonprofit leader looking for practical, industry-leading ways to increase your donor base via your website, then this is a must-read for you."

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But Can’t I Do SEO Myself With a Free Plugin?

Most people figure they can do SEO themselves. They simply install a plugin that tells them what to change on the page, and voila… SEO! While that does help, any professional knows there is much more to it than that. There are many things to do both on the site itself and offsite to make your website attractive to Google. These are things like keyword research, backlinks, etc. A good local SEO expert knows there are more elements to an effective SEO plan than what a simple plugin can get you.

Everyone thinks SEO is bad, and people tend to cringe away from it. But, in actuality, it’s nothing to avoid. The best way to get your nonprofit out there and seen by many is to hire the right SEO agency, create the right SEO plan, and watch your web traffic grow.

Finding the Right SEO Company for Your Nonprofit Organization?

SEO tends to scare people off and as a consequence, many people don’t understand what it really is: marketing GOLD. It’s a science that works with the rules set out by Google, giving your site the chance to loudly scream, “I’m important!” This makes Google pay attention, moving your site higher and higher on the search results list. Since the majority of people don’t look past the first 3-4 listings in the search results, let alone scroll further than the first page, that #1 spot is the ultimate goal.

Finding the right company to help you is important because yes, SEO can become a nightmare. It has the power to actually drive people away rather than bring them to your site. If you don’t do things correctly, your site can even get taken down by Google. So, it’s essential that you research your SEO company thoroughly to ensure they aren’t just making empty promises to help grow your organization.

Search Engine Optimization Solutions for Nonprofit Organizations

We like being entirely upfront about everything we do, and our services are no different. Here is our process for getting higher website rankings for nonprofit organizations.

Keyword Research

We will do our due diligence and research what keywords are ranking highest for your mission area. Then we will use those target keywords to bring your website to the top.

Local SEO

Everyone has seen those three local organizations pull up in the map packs when they do a search. Our local SEO will help you make it to the map pack and will hyper-focus on your local area marketing.

On-Page SEO

Sometimes your website will need tweaking to make sure it fits all of Google guidelines for SEO. We go in and make all the changes to the content to make sure your website will get an A+ from Google.

Off-Page SEO

There are way more steps to SEO than just what can be done on your website. We know all the little tips and tricks like good backlinks and optimizing your Google listings. This all gets the right attention from Google and moves you up the search engine results list.

Competitive Analysis

The best way to make sure your website is getting the attention it deserves is to see what your competition is doing. We research the top nonprofits in your area and industry to see what they are doing that is working. Then we work to create the most successful SEO plan we can to boost your rankings.

Targeted Content

Everyone has a target audience. We work with you to determine what your target demographic is and then create marketing messages designed to attract their attention. We also adjust your website content to really grab them and help guide them in making that final purchase decision.

Your SEO Questions Answered