Trends you need to follow: Non-profit web design in 2023
In 2023, non-profit web design will be all about creating a more personal connection with donors. Gone are the days of generic donation forms and websites that are difficult to navigate. In order to increase donations in 2023, non-profit organizations need to focus on creating a website that is easy to use and visually appealing.
Read on if you're curious about what some of the latest design trends are.
'Dark mode' and 'light mode'
These are two popular design trends that are sweeping the internet. Many non-profit websites are now offering visitors the option to switch between the two modes depending on their preference; dark mode is perfect for those who prefer a more subdued website experience, while light mode is ideal for those who want a brighter and more vibrant website.
More videos!
Another trend that we're seeing is the use of video content. Video is a great way to engage potential donors and tell your organization's story in a more personal way. We predict that non-profit websites will continue to integrate more video content in order to better connect with their audience and increase donations and engage better with donors and beneficiaries.
More minimalism
In the past few years, we've seen a trend toward minimalism in web design. This is likely due to the fact that people are becoming more and more overwhelmed by the amount of content that is available online. To capitalize on this, non-profits will need to focus on creating a website that is easy to navigate and doesn't overwhelm visitors with too much information.
Eye-catching gradients
Gradients are making a comeback in a big way. This design trend can add a touch of fun and personality to your non-profit website. When used sparingly, gradients can help make your website more visually interesting and engaging. Especially for non-profit organizations, which often rely on donations, it's important to have a website that stands out from the rest.
Big, bold titles
In recent years, we've seen a trend towards larger, bolder titles. This is likely due to the fact that people are becoming more accustomed to skimming content online. To make your non-profit website more effective, consider using larger, bolder titles to help grab attention and convey key messages quickly.
Negative space
This is the empty space around and between the elements of a design. In web design, negative space can be used to create a more visually appealing and balanced layout. This trend is likely to continue in 2023 as non-profit organizations strive to create websites that are both easy on the eyes and easy to navigate.
Alternative scrolling options
In the past few years, we've seen a trend toward alternative scrolling options. This is likely due to the fact that people are becoming more accustomed to skimming content online. To make your non-profit website more effective, consider using an alternative scroll option to help grab attention and convey key messages quickly.
Easier navigation
Another element non-profit websites will need to focus on creating easy-to-use navigation. In order to increase donations, it's important that potential donors can easily find the information they're looking for without becoming frustrated. We predict that non-profit websites will continue to simplify their navigation in order to better connect with their audience and increase donations.
Simple fonts and colors
Finally, we predict that non-profit websites will continue to use simple fonts and colors in order to create a more cohesive and professional look. While it's important to have a website that is visually appealing, using too many different fonts and colors can be overwhelming for visitors. By keeping your non-profit website's design simple, you'll be able to create a more polished look that is easy for donors to navigate.
Make non-profit web design the cornerstone of a successful donation strategy!
As you can see, there are a few key trends that you should follow for non-profit web design in 2023. By focusing on creating a more personal connection with donors, using video content, and utilizing negative space, you can create a website that is both visually appealing and easy to use. So what are you waiting for?
If you're looking for more help with non-profit marketing, be sure to check out Dogpaw Studio. We offer a variety of non-profit marketing services that can help you increase donations and better engage with your audience. Contact us today to learn more!