4 Marketing Strategies To Boost Online Donations To Your Non-Profit
Are you looking for ways to increase online donations to your non-profit? If so, you're in luck - continue reading as we discuss 4 marketing strategies that are proven to boost online donations. We'll also provide tips on how to implement these strategies effectively. So whether you're just starting out or you've been running a non-profit for years, we help you find out what you need to do to amp up your donations.
What mistakes are you making?
But before we get into that, let's first talk about what might be holding your non-profit back from reaching its full potential when it comes to online donations. There are a few common mistakes that organizations make which can result in low donation rates. Once you identify these issues, you can start working on fixing them.
One of the most common mistakes is not having a clear call to action (CTA) on your donation page. Your CTA should be short, sweet, and to the point - it should tell donors exactly what you want them to do, which is of course, donate! If your CTA is unclear or buried on your page, visitors are likely to leave without taking any action.
Read: Design features for your non-profit website
Another issue could be that you're not marketing your donation page effectively. Just because you have a donation page doesn't mean people will automatically find it and donate - you need to actively promote it through your website, social media, and other channels. Make sure visitors to your site know where they can go to donate, and consider using ads or sponsored posts to reach a wider audience.
Finally, another reason why online donations might be low is that you're not offering enough payment options. Donors should be able to donate via credit card, PayPal, or other methods. If you only offer one payment option, you could be losing out on potential donors who don't have that particular method of payment.
How to increase online donations to your organization
1. Create a killer donation landing page
The first step is to create a donation landing page that's optimized for conversion. This means including a clear CTA, using persuasive language, offering multiple payment options, and adding images or videos that highlight your cause. You should also make sure your donation page is mobile-friendly, as more and more people are making donations from their phones or tablets.
2. Explore peer-to-peer fundraising
This is a great way to get people involved in your cause and increase donations. It involves individuals or groups creating their own fundraising campaigns to support your organization. This can be done offline or online, and it's a great way to reach a wider audience.
For example, you could create an online campaign where people can create their own fundraising pages and share them with their networks. This is a great way to get people talking about your cause and encouraging others to donate.
3. Pursue your donors everywhere
While your website is a great place to start, don't forget that there are other platforms you can use to reach potential donors. Social media is a great way to connect with potential donors and promote your donation page. You can also use email marketing or even offline methods like direct mail.
4. Leverage PPC advertising
PPC, or pay-per-click advertising, can be a great way to reach potential donors who might not otherwise see your donation page. You can use Google AdWords or other platforms to create ads that target specific keywords related to your cause. When someone clicks on your ad, they'll be taken directly to your donation page.
Boost online donations with strategies crafted by non-profit marketing experts!
As a non-profit, it's important to make sure you're doing everything you can to increase online donations. There are a few common mistakes that organizations make which can result in low donation rates. Once you identify these issues, you can start working on fixing them. Make sure your donation page has a clear call to action, market your donation page effectively, and offer multiple payment options. You can also explore peer-to-peer fundraising, use social media to reach potential donors, and leverage PPC advertising. By using a combination of these strategies, you're sure to see an increase in online donations to your non-profit.
If you need help with your non-profit marketing, be sure to check out Dogpaw Studio. We're a full-service agency that specializes in helping non-profits reach their goals. Contact us today to learn more about our services. We look forward to helping you achieve success!