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Check out useful tips to help you manage and grow your business.

How To Take The Best Photos For Your Brand

By Heather Gingrich

Good photography is essential for a brand’s online presence. Photos will draw people into your content, and they’re also the first impressions of your company that consumers see. To make sure you always have great photos to share with the world, follow these simple tips for taking excellent shots. In this blog, you’ll learn four…

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On-page SEO: How to optimize your website for higher rankings on search engines

By Chijo Takeda

In this video I will show you how to optimize your website for potential customers and search engines so that you can: Attract more qualified leads to your website Increase your revenue Grow your business Enjoy more time with family and friends

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A Website Homepage That Converts

By Chijo Takeda

Do you have a business website not getting you enough leads? Or do you have a noprofit website that doesn’t get you enough donations? I was recently invited to a local chamber of commerce to teach business owners and nonprofit leaders how to get a website homepage that gets more paying clients and enthusiastic donors.…

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Representation and Diversity in Nonprofit Leadership Matters

By Julie Matthiessen

About a month ago I came across a quote in a Nonprofit Quarterly piece that stopped me in my tracks. “It’s estimated that 80 percent of the nonprofit workforce in NYC is made up of people of color, and 80 percent of those workers are women of color. Yet, only 16 percent of nonprofit CEOs…

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Add A “Summary” On Nonprofit Websites To Wrap Things Up

By Chijo Takeda

All the work that you have done on your website leads to the ultimate goal of conversion. You need your website’s visitors to take your call-to-action and get involved. By seamlessly combining everything that you have created thus far, such as your calls to action, headers, and testimonials, you will craft your non-profit homepage with…

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Using Testimonials on Nonprofit Websites to Show Authority

By Chijo Takeda

In order to make your nonprofit website stand out from the crowd, you need to show authority. Testimonials are a great way to show authority on your nonprofit website. You don’t want your testimonial to be a generic, “me statement.” For example, a statement that reads “we offer children, youth and families the tools and…

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Creating a High-Value Proposition

By Chijo Takeda

Continuing our journey to make the most of your nonprofit website in order to attract more donors, more volunteers, and serve more people, let’s talk about making sure your website has a clear plan. Remember, you as a nonprofit are the guide that provides a plan to the main character of the story, who is…

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Creating an Impactful “Why Us” Section

By Chijo Takeda

In this blog post, we will go over how your nonprofit’s website can be optimized to engage users and in turn, get more donors for your organization and be able to serve more people. Value proposition: Think of the value proposition as the “why us.” This section needs to convey why a user should donate…

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Loading Up Your Nonprofit Resources Toolbox

By Julie Matthiessen

Regardless of what type of business you’re in, it’s important to have a library of resources at your fingertips. For those of us in the business of helping others, it only makes sense that we collaborate in order to multiply our efforts and help in bigger ways than if we were each trying to do…

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What’s your favorite food?

By Chijo Takeda

I’ve been scheduling a ton of Zoom conversations lately and to make it easier for people to book a call with me I use Calendly. Calendly allows me to add custom questions when people book a call with me. As an ice-breaker I added a question asking, “What are you top 3 favorite foods?” I…

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