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All the work that you have done on your website leads to the ultimate goal of conversion. You need your website’s visitors to take your call-to-action and get involved. By seamlessly combining everything that you have created thus far, such as your calls to action, headers, and testimonials, you will craft your non-profit homepage with…

In order to make your nonprofit website stand out from the crowd, you need to show authority. Testimonials are a great way to show authority on your nonprofit website. You don’t want your testimonial to be a generic, “me statement.” For example, a statement that reads “we offer children, youth and families the tools and…

Continuing our journey to make the most of your nonprofit website in order to attract more donors, more volunteers, and serve more people, let’s talk about making sure your website has a clear plan. Remember, you as a nonprofit are the guide that provides a plan to the main character of the story, who is…

In this blog post, we will go over how your nonprofit’s website can be optimized to engage users and in turn, get more donors for your organization and be able to serve more people. Value proposition: Think of the value proposition as the “why us.” This section needs to convey why a user should donate…

Regardless of what type of business you’re in, it’s important to have a library of resources at your fingertips. For those of us in the business of helping others, it only makes sense that we collaborate in order to multiply our efforts and help in bigger ways than if we were each trying to do…

I’ve been scheduling a ton of Zoom conversations lately and to make it easier for people to book a call with me I use Calendly. Calendly allows me to add custom questions when people book a call with me. As an ice-breaker I added a question asking, “What are you top 3 favorite foods?” I…

Perhaps you held off on applying for federal assistance through the CARES Act for your nonprofit early on, thinking you would wait and see how long you could weather the storm. Or perhaps you did apply but you did not qualify for the EIDL Advance funds program (the forgivable portion of the program, which amounted…

Living through a global pandemic can stir up more emotions than any of us ever thought possible. Some days I move from disbelief to panic, to mental paralysis to tears, and then to laughter – what?! And that might be over the course of just one day. Can anyone else relate? Looking for a distraction…

Face-to-face meetings used to be the norm but now meetings have gone digital. Platforms like Zoom allow you to hold your meeting and webinars while respecting the new social distancing requirements. Zoom meetings are the next best thing to meeting in-person by allowing you to still read some body language rather than just hearing a…

You need more customers. Turn your website into a customer catching machine using this system.