You've heard it before: your donors want to know how their money is being used. They want to see tangible results from their contributions, and they want to feel like the money they give makes a difference. This is why fundraising campaigns that use clear messaging, emotional appeals and personal stories resonate with donors so much. The trick is figuring out how to do this without coming across as desperate or overzealous. To make this process easier, we’ve compiled a list of some of our favorite words that can help you do just that.
How powerful is the right messaging and content for non-profits?
The right messaging and content are powerful tools for non-profits. Consider this: The average donation to a nonprofit is $90. But the average donation to an organization that uses the right words, phrases, and images in their email campaigns is $30 higher at $120!
As you can see, your donors are more likely to give when they feel like they're part of something bigger than just making a donation. That's why it's so important to have great messages that connect with your audience on an emotional level. With the right words, you can tap into your donors' emotions and create a deeper connection.
As far as words go, thank you is probably the most important word to use when trying to increase donations online. Why? Because it shows appreciation for the donor’s generosity. And, according to studies, people are more likely to give again if they feel appreciated.
There are a few different ways you can say thank you that will resonate with donors and make them want to give again. Here are a few examples:
"Thank you for your support!"
"Thank you for your donation!"
"Thank you for helping us make a difference!"
"Thank you for being a part of our mission!"
Each of these expressions shows appreciation in a different way, so it's important to choose the one that feels right for your organization. You can also use thank you in conjunction with other words to create a more powerful message. For example, you could say:
"Thank you for your support in our mission to end homelessness."
"Thank you for your donation to help us save the rainforest."
"Thank you for helping us make a difference in the lives of children in need."
'You' is another power-packed, emotionally charged word that can help increase donations. When you use the word 'you', you are speaking directly to the donor and making them feel like they are part of your mission. This personal touch will make them feel appreciated and more likely to give again.
This is another word that can elicit an emotional response from donors. With it, you are asking donors to take action and make a difference, making it a tried-and-tested way to increase donations because it shows that your organization needs help to achieve its goals.
'Join us' is a great way to include donors in your mission and make them feel like they are part of something bigger. By using it, you are inviting donors to be a part of your cause and asking them to take action. When used well, it is a powerful call to action that can increase donations by making donors feel invested in your mission.
Another simple, yet effective, way to increase donations. ‘Donate’ tells donors exactly what you want them to do: give money to your cause. When paired with the right messaging strategy and used to achieve a specific outcome, you are asking donors to take action and make a donation, and is, therefore, an effective way to increase donations because it is clear and direct.
'Change' is a powerful word that can tap into your donors' emotions and make them want to take action. In making the case for change, you are asking donors to help you make a difference in the world. It is ultimately effective because it shows that your organization is making an impact and is simply asking donors to be a part of that change.
Use the right words to increase donations to your non-profit today!
When it comes to fundraising, you need to know what your audience cares about. By understanding the benefits of a cause and communicating those benefits with compelling content, you increase donations online.
If this is something you need help with, here at Dogpaw Studio, we offer nonprofit marketing services to help you reach your fundraising goals. Visit our website or contact us today to learn more!