Your online presence is how the majority of potential donors find out about your cause and decide whether or not to support you. From your website to your social media pages, therefore, it’s critical that you’re keeping up with best practices. Unfortunately, many non-profits make common mistakes online that can discourage potential donors from giving - read on to find out what they are and how to avoid them.
Your social media pages aren't active
Social media is a powerful tool for non-profits. It's a great way to connect with potential donors and build support for your cause. But if your social media pages are inactive, it sends the message that you're not really serious about your work. Make sure to post regularly and respond to comments and questions from followers.
Your website doesn't contain the most up-to-date details
If a potential donor visits your website and finds outdated information, you're not exactly inspiring confidence about the work you're doing and the impact you're making. Make sure to keep your website up-to-date with the latest news about your organization and that information is easily accessible to your visitors.
You don't have a Google My Business listing
Google My Business is a free listing that allows you to control how your organization appears in search results. Claiming and optimizing your listing can help you attract new donors and supporters. Moreover, it's also a sign of credibility and shows people that you're a legitimate organization with a registered presence in your area.
You're not responding to emails and form inquiries
If someone takes the time to email or fill out a form on your website, the least you can do is respond in a timely manner. If you don't, it sends the message that you don't really care about your supporters and their questions. Make sure to set up an automatic response for inquiries so that people know their message has been received and someone will get back to them soon.
You're focusing on only one online medium to interact with donors
There's no one-size-fits-all solution when it comes to interacting with potential donors online. Some people prefer to donate through a website, while others might prefer to do so through social media. The best way to reach the most people is to have a presence on multiple platforms and interact with potential donors where they're most active.
Your online donor support mechanisms are weak
Features like chatbots and live chat can make it easier for donors to support your organization and get their questions answered in real-time. If you don't have these features on your website, you're missing out on an opportunity to engage with potential donors and build relationships with them.
You're not using data to improve your donor experience
Data analytics can help you understand how potential donors are interacting with your website and what their needs are. By using data to improve your donor experience, you can make it easier for them to find the information they're looking for and donate to your organization.
You're not engaging on Quora and Reddit
Quora and Reddit are two of the most popular social media platforms, with millions of users worldwide. If you're not active on these platforms, you're missing out on a huge opportunity to engage with potential donors. Make sure to post regularly and respond to comments and questions from followers.
Increase donations to your non-profit by avoiding common mistakes!
If you want to encourage potential donors to give to your non-profit, it's important to have a well-designed website that makes a good impression. Unfortunately, many organizations make common mistakes that can discourage people from giving. These include having an inactive social media presence, outdated information on their website, and not responding to email and form inquiries in a timely manner. To reach the most people, it's important to have a presence on multiple online platforms and interact with potential donors where they're most active.
If you're looking for ways to improve your website and increase donations, contact Dogpaw Studio today. We specialize in non-profit marketing and can help you create a website that potential donors will love!