When it comes to marketing your non-profit organization, quality content is key. You need someone who can help you write compelling copy that will inspire potential donors to give their time or money to your cause. So how do you choose the right content writer for the job? Here are a few tips.
Find someone who understands your vision
The first step is to find a content writer who understands your organization's mission and can help you articulate it in a way that resonates with your target audience. This person should be able to capture the essence of what you do and why it's important in just a few sentences.
Look for passion and empathy
When you're reading a piece of content, does it make you want to learn more? Does it make you feel something? A good writer should be able to evoke emotion and passion in their writing. They should also have a deep understanding of the topic they're writing about. If they're going to be creating content for your nonprofit, they should be able to empathize with your cause.
Check out their previous work
Before you hire a content writer, take some time to read through some of their previous work. This will give you a good sense of their style and tone. It will also give you an idea of whether or not they're a good fit for your organization.
Get a feel for their process
In this process, you should also have a conversation with the content writer to get a sense of their process. How do they like to work? What kind of timelines are they comfortable with? This will help you determine if they're someone who you can work with on an ongoing basis.
Understand what kind of content they're good at creating
There are many different types of content, from blog posts to social media posts to ebooks. A good content writer should be able to create all sorts of different kinds of content. But they might have a particular strength in one area or another. So if you're looking for someone to help you with a specific type of project, make sure they're a good fit for that particular type of content.
Related topic: Signs It's Time To Upgrade Your non-Profit's Website Content
Look for SEO expertise as well
One final tip is to look for a content writer who has SEO expertise. This will be helpful if you're looking to increase your website's traffic - a good SEO writer will be able to help you create content that ranks well in search engines, bringing more people onto your website.
Choose someone with editorial experience
If you're looking for someone to help you create high-quality, well-edited content that you can pitch to donor organizations and other professionals without the stress, then you should look for a content writer with editorial experience. This person will be able to help you polish your writing and make sure it's error-free. What's more, they critically evaluate your content to make sure that your messaging reflects what your vision and values are.
Insist on fundraising experience
When you're looking for a content writer to help you with your non-profit marketing, it could be very helpful to find someone who has experience with fundraising. This person will be able to help you create compelling content that speaks to potential donors and helps you achieve your fundraising goals.
Find the right writer for your non-profit organization with our strategies!
To market your non-profit organization effectively, you need to find a content writer who understands your vision and can help you articulate your mission in a way that resonates with your target audience. Look for someone who is passionate and empathetic, with a deep understanding of the topic they're writing about. You should also check out their previous work and get a feel for their process to make sure they're someone you can work with. Finally, look for a content writer who has SEO expertise to help you increase your website's traffic.
At Dogpaw Studio, we have a team of content writers who are experts in creating high-quality, well-edited content for non-profit organizations. Our editorial team will help you critically evaluate your content to make sure your messaging reflects your vision and values. Contact us today to learn more about our services!