If you're a non-profit organization, then you know that having a website is essential. Not only does it allow you to reach more people, but it also provides a way for donors to donate money directly to your cause. However, just because you have a website doesn't mean that it's effective. In order to increase donations from your website, you need to make sure that the content is up-to-date and relevant - if this is not the case, you may notice some of the following signs.
Your donations are dropping
If you've been noticing that your donations are slowly but surely decreasing, it could be a sign that your website content is out-of-date. When potential donors visit your website, they want to see that you're still active and working towards your cause. If they see outdated information, they may not feel confident about donating money to your organization.
You're not getting much traffic
Another sign that your website content may need an upgrade is if you're not getting much traffic. Of course, there are a variety of factors that can contribute to this, but one thing to consider is whether or not your content is engaging and relevant. If it's not, then people are likely to click away from your site without taking any action.
Your website is hard to navigate
If people can't figure out how to donate money on your website, then they're not going to bother. Make sure that your donation button is prominently displayed and easy to find. You might also want to consider adding a pop-up or banner that directs visitors to your donation page.
Your visitors don't spend much time on your site
Are people visiting your site but not spending much time there? This could be another sign that your content is not engaging. If you want people to stick around, you need to make sure that your content is interesting and informative.
You're not getting any new donors
Receiving donations from new donors is essential for any non-profit organization. If you're not seeing an increase in the number of new donors and it's just the same old group of people, it could be a sign that your website content is not appealing to potential donors or other segments of the market.
Your content is trite and repetitive
Website content that's full of empty phrases and platitudes is another sign it's time for an update. This kind of content does nothing to engage or inform potential donors, and it's not going to convince anyone to give money to your organization. It's also common for certain organizations to simply rephrase or regurgitate the same content over and over again. This is a huge turnoff for potential donors, so make sure that your content is original and fresh.
Read our article on choosing the right content writer for your nonprofit organization.
Interest in your niche is waning
If you've noticed that interest in your particular niche is waning, it's time to do some research and see how you can update your website content to reflect this. For example, if you're an environmental organization, then you need to make sure that your website content is discussing the latest environmental issues.
People are not engaging with you on social media
Active on social media but not seeing much engagement from your followers? This could be a sign that your website content is not in line with what people want to see. Make sure that you're regularly sharing fresh and relevant content on your social media channels, and encourage people to visit your website to learn more.
Other positive user behavior is on the decline
If you're noticing that other positive user behavior is on the decline (such as time spent on site, page views, newsletter sign-ups, etc.), it's a good indication that your website content is in need of an update. Keep an eye on your analytics to see which areas are declining and then take steps to address those areas.
Pay heed to these signs and refresh your non-profit content writing today!
If you're noticing any of the signs mentioned above, it may be time to upgrade your non-profit's website content. By ensuring that your content is up-to-date, relevant, and engaging, you can encourage potential donors to visit your site and take action. For help creating compelling website content for your organization, contact Dogpaw Studio today. We specialize in creating content that resonates with your target audience and drives results. Visit our website or give us a call to learn more about our services!