As a non-profit organization, you rely on donations to keep your doors open and your programs running. But how do you get people to donate to your cause? One way is to make sure that your website appears high in search engine results when people are searching for terms related to your non-profit. That's where an SEO expert comes in.
An SEO expert can help you choose the right keywords to target, optimize your website's content, and make sure your site is easy for search engines to find and index. But with so many SEO experts out there, how do you know which one to choose? Here are a few things to look for.
Look for a nonprofit SEO expert who has experience working with non-profit organizations and who will understand the unique challenges that you face and will be able to tailor their approach to meet your needs.
Ask for case studies or examples of past projects. Find out how much traffic the expert was able to generate for their clients and what kind of impact it had on their business. Make sure you're not just focusing on short-term results but also on long-term sustainability.
Approach and methodology
Understand how your chosen team plans to approach your project. Will they be using white hat or black hat techniques? What kinds of activities will they be doing to improve your website's ranking? Asking these questions will help you to get a sense of whether or not the team is reputable and whether they are likely to produce results that will last.
SEO services can vary widely in cost, so it's important to get an idea of how much your project will cost upfront. Once you have a few quotes, you can compare them based on the other factors on this list to make sure you're getting the best value for your money.
While it's important to be mindful of your budget, don't let cost be the only factor you consider when choosing an SEO expert. Remember, a good SEO campaign can bring in more donations and help you to achieve your goals, so it's worth investing in quality services.
Choose an SEO expert who is transparent about their process and their fees. Be wary of experts who make promises that seem too good to be true. A good SEO expert will be honest about what they can and cannot do for you and will give you realistic expectations.
Training and certifications
While not strictly necessary, it can be helpful to choose an SEO expert who has undergone training and/or has certification from a reputable organization. This shows that they are keeping up with the latest industry trends and that they are serious about their craft.
When you're working with an expert, you want someone who is flexible and can adjust their approach as needed. Things change quickly in the world of SEO, so you need to be able to trust that your team will be able to adapt as the landscape changes.
Great testimonials and case studies
These are a good way to start when you're looking for an SEO expert. But, don't just take their word for it – look at their results.
What kind of traffic were they able to generate for their clients?
And more importantly, what was the impact of that traffic?
You should also consider the team's approach and methodology.
What kind of activities will they be doing to improve your website's ranking?
Asking these questions will help you to get a sense of whether or not the team is reputable and whether they are likely to produce results that will last.
Find the right expert to supercharge your non-profit SEO results!
A good SEO expert will be able to help you increase your website's ranking in search engine results, which could lead to more donations for your non-profit organization. When choosing an SEO expert, look for someone with experience working with non-profits, who can show you results from past projects, and who is transparent about their process and fees.
You may also read: How to measure your non-profit SEO success
Now that you know how to choose an SEO expert for your non-profit organization, it's time to get started on your search. Dogpaw Studio offers non-profit marketing services and would be happy to help you with your SEO needs. Contact us today to learn more!