How To Measure Your Non-Profit SEO Success
Measuring the success of your nonprofit SEO efforts is critical to understanding whether they are working or not. Fortunately, there are a number of different ways to do this - take a look as we discuss some of the most important metrics that you should track in order to measure your success.
Donations
Of course, one of the primary goals of your nonprofit SEO efforts is to increase donations. Tracking how many donations you receive before and after implementing your SEO strategy can give you a good idea of whether or not it is working.
Conversions
If you see an increase in the number of people donating or taking other desired actions on your website after implementing your SEO strategy, it is likely that it is working. These include signing up for a newsletter, downloading a white paper, or filling out a contact form.
Website traffic
Another important metric to track is website traffic. If you see an increase in the number of people visiting your website after implementing your SEO strategy, this means that you are reaching more people with your message.
Check out: Which factors affect SEO for your non-profit organization?
Bounce rate
You should also track your website's bounce rate. This is the percentage of people who visit your website and then leave without taking any further action. A lower bounce rate indicates that people are finding what they are looking for on your website and are staying to learn more.
Time on site
In addition to tracking your website's bounce rate, you should also track the amount of time people are spending on your site. This metric can give you an idea of how engaged people are with your content. If you see an increase in the amount of time people are spending on your site after implementing your SEO strategy, this is a good sign that it is working.
Greater awareness
You should also see an increase in awareness of your nonprofit after implementing an SEO strategy, and can be measured by tracking the number of mentions of your organization on social media or in the news. If more people are talking about your nonprofit, it is likely that you are reaching more people with your message.
Related topic: How to choose an SEO expert for your non-profit organization
Pages per visit
Another metric you can track to measure your nonprofit SEO success is the number of pages per visit. It indicates how much people are engaging with your website. If you see an increase in the number of pages per visit after implementing your SEO strategy, it means that people are finding your content useful and are exploring your site further.
Scroll depth
This is another way to measure how engaged people are with your website content and it tracks how far people are scrolling down on your web pages. If you see an increase in scroll depth after implementing your SEO strategy, it means that people are finding your content interesting and are reading it in its entirety.
Keyword rankings
Finally, you should also track your keyword rankings, which shows how well your website is ranking for relevant keywords in search engines. If you see an increase in your keyword rankings after implementing your SEO strategy, it means that your website is more visible to people searching for information about your non-profit.
How to track non-profit SEO metrics
There are a number of different tools that you can use to track the metrics discussed above. Google Analytics is a free tool that can be used to track website traffic, bounce rate, time on site, and pages per visit. Social media platforms like Twitter and Facebook also have their own Insights tools that you can use to track mentions and engagement.
There are also a number of paid tools that you can use to track keyword rankings, such as Moz and SEMrush.
No matter which metrics you choose to track, it is important to make sure that you are tracking them consistently over time in order to get an accurate picture of your SEO progress.
Make sure you're enjoying the right results across your non-profit SEO strategy
As you can see, there are a number of different metrics that you can track to measure the success of your nonprofit SEO efforts. By tracking these metrics, you can get a good idea of whether or not your strategy is working and make necessary adjustments.
If you need help implementing an effective SEO strategy for your nonprofit organization, contact Dogpaw Studio today. We specialize in helping nonprofits increase their donations and reach their goals!